Automotive Digital Response Management

Catherine Edwards

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Press Release

ResponseLogix™ Closes $5.6 Million in New Funding

Emergence Capital Partners Invests in Leading SaaS Provider of Automotive Internet Lead Response Technology

Sunnyvale, Calif – October 26, 2009 – ResponseLogix, Inc., the leading provider of automotive digital response management software, today announced the closing of $5.6 million in new funding led by Emergence Capital Partners. The round also included existing investors GRP Ventures, Shasta Ventures, Belo Corp. and AH Belo Corp.  The funds will be used to further cement ResponseLogix’s leadership in the growing market for internet lead management services to the auto industry.

“Emergence Capital Partners invested in ResponseLogix because of its market leadership position, compelling customer value proposition, and the experience and passion of the management team,” said Jason Green, General Partner at Emergence Capital Partners.  “We have watched ResponseLogix grow its business dramatically during one of the worst financial and auto industry downturns in history. I can’t wait to see what happens to this company as the economy rebounds.”

Emergence Capital Partners is the leading venture capital firm focused on cloud-based business and consumer services companies. In 2002, Emergence Capital was the first to recognize the power and potential of SaaS to disrupt the technology industry and invested in some of the most successful companies including Salesforce.com and SuccessFactors. Their mission is to help build market leading companies in true partnership with forward thinking entrepreneurs. Today the firm has over $325 million under management from premiere institutional investors.

 “The Emergence team has a proven track record of funding and building market-leading technology companies, particularly software-as-a-service (SaaS) businesses.  As a SaaS business ourselves, we are delighted to partner with them to accelerate our growth,” said Tom Mohr, President and CEO of ResponseLogix.  “We are also pleased that existing investors joined Emergence in this financing.  The commitment of all our investors in ResponseLogix further validates our value proposition -- that a rapid quote response and effective ongoing customer follow-up are the keys to driving automotive Internet sales.”

About ResponseLogix, Inc.

ResponseLogix delivers software as a service (SaaS) technology to auto dealers so they can better respond to Internet leads.  SmartQuote answers Internet leads within 10 minutes, with a price quote on multiple vehicles based on the customer’s make, model and trim level request.  SmartFollow helps dealers stay in touch with the customer with dynamically timed, interactive follow-up emails.  SmartFacts delivers powerful analytics to help optimize the performance or Internet sales departments.  The ResponseLogix’s SmartQuote product recently received recognition by Automotive News Magazine as one of ten featured products in its annual post-National Automobile Dealers Association convention product review, this year entitled “Cool Stuff at NADA”.  ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Honda, Acura, Nissan, Infiniti and Hyundai dealers across the US.  Additional OEM’s will be supported soon.  Additional information is available at www.responselogix.com .




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Catherine Edwards is a marketing consultant.