Automotive Digital Response Management

Catherine Edwards

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Press Release

ResponseLogix™ Signs Reseller Agreement with Washington Post

Deal Serves Internet Savvy Auto Buyers in Washington D.C. Who Seek Immediate, Professional Response from Dealers

Sunnyvale, Calif – October 28, 2009 – ResponseLogix, Inc., the leading provider of automotive digital response management software for Internet leads, today announced the opening of the Washington D.C.-metro market through an exclusive reseller agreement with The Washington Post (NYSE:WPO).   One of the top 10 markets in the country, the Washington D.C. market is characterized by high quality, large volume dealerships and an Internet savvy clientele of well-educated automobile buyers who demand an immediate and professional response to their Internet queries.

“We are excited to offer ResponseLogix’s software solutions to our auto dealer clients in order to help them respond to potential customers in a timely, consistent and relevant way,” said Tim Condon, Director, Classified Advertising, The Washington Post.  “We believe dealers using ResponseLogix will benefit by quickly delivering customized quotes to their Internet leads, freeing up their sales managers to spend more face time with the buyer.”

With the ResponseLogix solution suite, auto dealers are able to deliver to a car buyer a price quote on multiple vehicles, consistent with his or her trim-level request, from the assigned sales representative in less than 10 minutes. ResponseLogix solves the top three challenges facing auto dealer Internet sales departments: increasing the speed and quality of initial response to leads, improving the impact and consistency of ongoing follow up, and managing the online and person-to-person communications.

 “The Washington Post has a strong track record of serving its readers and business customers with the highest levels of professionalism and good service,” said Tom Mohr, President and CEO of ResponseLogix.  “Having a partner with the prestige and marketing savvy of The Washington Post, who already has strong relationships with their local automotive dealers, further validates our value proposition -- that a rapid quote response is the key to driving Internet sales.”

About ResponseLogix, Inc.

ResponseLogix delivers software as a service (SaaS) technology to auto dealers that frees them to better respond to Internet leads.  SmartQuote answers Internet leads within 10 minutes, with a price quote on multiple vehicles based on the customer’s make, model and trim level request.  SmartFollow helps dealers stay in touch with the customer with dynamically timed, interactive follow-up emails.  SmartFacts delivers powerful analytics to help optimize the performance or Internet sales departments.  The ResponseLogix’s SmartQuote product recently received recognition by Automotive News Magazine as one of ten featured products in its annual post-National Automobile Dealers Association convention product review, this year entitled “Cool Stuff at NADA”.  ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Honda, Acura, Nissan, Infiniti and Hyundai dealers across the US.  Additional OEM’s will be supported soon.  Additional information is available at www.responselogix.com .




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Catherine Edwards is a marketing consultant.