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Automotive Digital Response Management

Catherine Edwards

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Press Release

ResponseLogixOffers SmartQuote for Pre-Owner Vehicles

Auto Dealers Improve Speed, Quality of Internet Quotes to Car Shoppers

ResponseLogix, Inc., a provider of automotive digital response management software for Internet leads, today announced the release of SmartQuote for pre-owned vehicle leads.  Customers who send requests for information on pre-owned vehicles to auto dealers that use ResponseLogix will now experience the same speed and quality of price quote response as new car buyers have experienced. "To date, SmartQuote has been available only for new car leads.  Now pre-owned leads can receive a comprehensive, multi-vehicle price quote as well," said Tom Mohr, President and CEO of ResponseLogix.  "Given that gross margins for pre-owned vehicles are higher than those for new vehicles, this is an exciting product extension."

SmartQuote for pre-owned vehicles allows dealers to quickly and efficiently respond to their pre-owned Internet leads in a professional and consistent manner.  The car buyer is presented with a quote that leads with a VIN-specific pre-owned automobile and includes quotes for up to three other comparable pre-owned cars and three more similar new vehicles.

"This is invaluable in that it allows the salespersons to spend their time getting customers off the keyboard and on the phone as opposed to constructing a customized response," said Steven Martin, Internet Sales Director at Sport City Toyota in Dallas, Texas.  "We love this tool!"

With the ResponseLogix solution suite, auto dealers are able to deliver to a car buyer a price quote on multiple vehicles, consistent with his or her trim-level request, from the assigned sales representative in less than 10 minutes. ResponseLogix solves the top three challenges facing auto dealer Internet sales departments: increasing the speed and quality of initial response to leads, improving the impact and consistency of ongoing follow up, and through analytics helping the dealer manage the online and person-to-person communications between the customer and the dealer.

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Catherine Edwards is a marketing consultant.